“Latin Americanizing” the banana industry

e-mail icon

By Banana Link international coordinator Alistair Smith

Taking the world’s most famous banana brand into private Brazilian ownership is an historical step in a genuinely globalized industry that has never stood still. For better or for worse, the news that Chiquita’s three divisions are now controlled by orange juice giant Cutrale and financial conglomerate Grupo Safra will lead to changes for the world’s most traded fruit. From Garcia Marquéz’ imaginary Macondo to the very real Cutrale heartland at Araraquara, the United Fruit Company’s history has marked Latin America more than any other economic operator.

Published in January 2015 on the 'Fresh Fruit Portal' website. Click here to view article.