Promoting Alternatives

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While there is a need for fundamental long-term change in the mainstream, in the short-term, consumers can help make change happen by supporting alternatives like Fairtrade and Organic production of exotic fruit. Both of these have a real impact on the social and environmental conditions for workers in Latin America, the Caribbean and Africa.

At Banana Link, we encourage consumption of the alternatives and work with these movements to help them to deliver on their promises. In particular, we work with consumers, such as Fairtrade International, to ensure that Fairtrade standards really do make a direct and positive change for small farmers and plantation workers on the ground.