Promoting Alternatives

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While there is a need for fundamental long-term change in the mainstream, supporting alternatives like Fairtrade and Organic can allow consumers to make a real impact on social and environmental conditions.

We therefore encourage consumption of the alternatives and work with these movements to help them to deliver on their promises. In particular, we work with consumers, particularly with Fairtrade International, to ensure that Fairtrade standards really do deliver for small farmers and plantation workers on the ground.