What we do

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Banana Link is a not-for-profit co-operative based in Norwich, which works for fair and sustainable banana and pineapple trades. We raise awareness of the poor living and working conditions faced by plantation workers and small producers in Latin America, Africa and the Caribbean.

Fruit facts:

  • Bananas are the single most profitable item sold in UK supermarkets.
  • The average banana worker in Nicaragua earns 75p in an eight-hour day.
  • For every £1 you spend on a Costa Rican pineapple in the UK, just 4p of this goes to the workers.
  • Plantation workers in Latin America have little protection from toxic pesticides and as a result thousands of these workers have been left sterile.
  • In Guatemala, seven members and ex-members of a banana workers´trade union - defenders of human rights - have been murdered in one year alone.
Your support can help us work to change this. Buying tropical fruit is often the closest relationship any of us have with the developing world. The consumer choices we make can – and do – have a direct impact on how people are employed and paid, and how their environment is treated.
See other pages on this section to find out who we work with and how we aim to achieve measurable changes in conditions in banana and pineapple supply chains. And explore the Get Involved section of this website to find out how you can help to Make Fruit Fair. 
Read about the acheivements of Banana Link and our partners in Engaging, educating and advocating for a fairer banana trade over the past twelve months: